High-profile casualties from across history โ the stories, the reasons, and the legacies they left behind.
2025
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Skype
Microsoft โข Software
Once the world's most popular internet calling platform with over 300 million monthly users, Skype was shut down on May 5, 2025. After Microsoft acquired it in 2011 for $8.5 billion, it struggled to compete with WhatsApp, Zoom, FaceTime, and its own sibling product โ Microsoft Teams. With Teams handling business communication and consumer apps winning personal calls, Microsoft could no longer justify running two parallel platforms. All users were migrated to Microsoft Teams Free.
Why it was discontinued: Competition from Zoom, WhatsApp & FaceTime made it redundant. Microsoft consolidated communication under Teams.
2025
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Humane AI Pin
Humane โข Technology
Backed by over $230 million in funding and founded by ex-Apple executives, the Humane AI Pin launched in April 2024 at $699 as a screenless, AI-powered wearable meant to replace the smartphone. Reviews were devastating โ called "the worst product I've ever reviewed" by prominent tech reviewers, it suffered from lag, overheating, and an unclear purpose. Return rates soon outpaced new sales. By February 2025, Humane was acquired by HP for just $116 million and the device was bricked entirely, leaving most customers without a refund.
Why it was discontinued: Slow, unreliable, and overpriced. The AI technology wasn't mature enough to replace a smartphone.
2024
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Google Chromecast
Google โข Technology
Launched in 2013 for just $35, the Chromecast dongle transformed any TV with an HDMI port into a smart TV and pioneered the "cast from your phone" era of streaming. After 11 years and dozens of iterations, Google officially discontinued the Chromecast lineup in August 2024, replacing it with the $99 Google TV Streamer โ a more powerful, standalone box with a full operating system. The Chromecast's simplicity became its limitation as user expectations grew beyond simple casting.
Why it was discontinued: Superseded by the Google TV Streamer, which offers a full smart TV OS rather than just casting capability.
2000
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Citra
Parle / Coca-Cola โข Indian Beverage
Launched in 1985โ86 by Parle's Ramesh Chauhan, Citra was a crystal-clear lemon-lime soda โ India's sparkling answer to the traditional nimbu paani. It filled a gap that even Limca hadn't covered, and built a fiercely loyal following, especially in Kerala and north India. When Coca-Cola re-entered India in 1993, it bought the entire Parle portfolio for around $40 million. Citra was quietly phased out by 2000 to make way for Sprite. Unlike Thums Up and Limca, it was never brought back โ and analysts say it never will be, as long as Sprite dominates the lemon-lime category.
Why it was discontinued: Coca-Cola killed it after acquisition to avoid competing with its own global brand, Sprite.
๐ Read the full Citra story โ
2023
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Google Glass
Google โข Technology
Unveiled in 2012 with Sergey Brin parachuting from a zeppelin, Google Glass was the most hyped wearable ever made. It got a 12-page spread in Vogue, was worn by Beyoncรฉ, Oprah, and Prince Charles, and was named one of Time's Best Inventions. Then reality hit. At $1,500, it overheated, had under an hour of battery life, and creeped people out with its always-on camera โ users were nicknamed "Glassholes." By 2015 it was pulled from consumers. A quiet enterprise revival for factory workers followed, but that too was shut down in 2023 amid Google's cost-cutting. Total losses: an estimated $895 million.
Why it was discontinued: Privacy backlash, overheating, poor battery life, no clear use case โ and Google never answered the question "why would anyone wear this?"
๐ Read the full Google Glass story โ
2003
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Concorde
British Airways & Air France โข Transportation
The only supersonic commercial airliner ever to enter regular service, Concorde crossed the Atlantic in under four hours at Mach 2 โ twice the speed of sound. French farmers set their clocks by its sonic boom. Phil Collins played Live Aid in London, then flew Concorde to Philadelphia and performed there the same day. But at $10,000 a ticket and 18 hours of maintenance per hour flown, it was always a plaything for the ultra-rich. A 2000 crash in Paris killed 113 people. Then 9/11 gutted premium air travel. The last Concorde landed on November 26, 2003. It has never been replaced.
Why it was discontinued: Catastrophic 2000 crash, 9/11's impact on premium travel, sky-high fuel and maintenance costs โ the economics never worked for anyone but the very wealthy.
๐ Read the full Concorde story โ